I started my career as a designer for Dunlop creating men's accessories such as predominately bags, but also later ventured into knitted hats and scarfs. I also created stationery and bags and luggage for Lonsdale and Paul Frank. Selling into stores such as; Sports Direct, House of Fraser, Debenhams, and many more.

I have spent the last 10+ years working with some of the largest names in the toy industry such as Disney, Nickelodeon, Warner Bros, and Universal to name just a few. Creating product and custom packaging solutions for stationery, arts & crafts, soft lines, games, plush toys & men's accessories. 

I have created style guides for in-house own IP and I work on

in-house own IP day-to-day for customers such as The Entertainer.

I am proficient in Adobe creative suite and have both

hand-rendered and digital illustration capabilities.

I am also proficient in creating branding & identity and Print such as exhibition designs. 

I have a proven track record of leading an in-house design team located in the UK, HK, and the NL offices.

I also have a proven track record working with suppliers and factories on a daily basis located in far east and USA.

I am a great team player and am more than comfortable working with all levels within the business; all levels of designers, buyers, directors, and the in-house sales team.

I have had numerous experiences pitching to large clients and corporations such as; Disney and Nickelodeon.

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I am also the author of the children's book "The Space Giraffe" and run an apparel store under the same name.

I also have a clothing line called Bear Clothing Co.

and do online Dj Sets one of which reached 47th in the global rave charts!

My other passion is Magic and you can see a magic set I created in my packaging portfolio which is now available at The Entertainer.

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